MOBILE APP PROPOSAL


Unimessenger

CREATIVE BRIEF


MOBILE APP PROPOSAL: UNIMESSENGER

CLIENT
Google Android
Google Android is a mobile operating system developed by Google, based on the Linux kernel and designed primarily for touchscreen mobile devices such as smartphones and tablets. Google Android currently have over 2 billion active users.
THE PROBLEM
Today, we have lots and lots of messenger to choose from and they are all spread out into different applications. Facebook messenger, SMS messenger, Skype, and twitter are a few examples. Let say you’re having a chat on Skype with your friend while at the same time you’re also texting your parents and messaging your coworker through Facebook messenger. Switching between the SMS messaging App, Facebook messenger App, and the Skype App is annoying and time consuming and additionally it a waste of storage. This is where Unimessenger come in. Unimessenger is a messaging App that sync up with all the other messenger Apps to one location so you can send, receive, and read your messages with ease without having to switch between Apps.
TARGET AUDIENCE
Tech savvy teenager
Busy businessman
Events planner
PROJECT CONCEPT
The core user value of this project is to help the user send messages from various messenger services all within one App instead of multiple messenger Apps.
SOLUTION
Develop and design a unique mobile messaging App that would unify all existing messenger service under one App.
USER VALUE
Free up storage on user phone
Free up user time
Better multitasking
Easing work flow
ASSUMPTIONS AND RESEARCH
Research are done by looking at characteristic of what make a good messenger app and what make a bad messenger app.
COLLATERAL
Android base mobile application

CASE STUDY


FEATURES

UNIFY ALL MESSAGING SERVICES
Unify all messaging services(supported service only) into one home, allowing user to send and receive messages from different services from one clean and easy to use application.
MAIN CENTRAL SOCIAL FEED
A central main feed that pull in conversations from various of sources into one unique location, where user can read and reply to the conversation.
FILTER TAB
User can filter out messaging services to narrow down the conversation they would like to view.
SEND MEDIA
Along with sending traditional text messages, user can also send and receive media messages such as pictures, videos, emoji, gif, sounds, and other supported files. New files format will be added in future updates.
CENTRAL SEARCH
There will be a central search box that user can use to search conversations, contacts, and settings.
MANAGING CONTACTS
User can add, remove, and edit their contacts within the applications.
ACCOUNT CLOUD SYNC
User contacts, conversations, and settings will be all sync and saved under user account profile. User may opt out on this feature in the settings.
NOTIFICATION FEED
User can read and reply to messages directly from the android notification feed.



FLOW CHART






PERSONA






LO-FI PAPER PROTOTYPE






TEST ONE RESULT

EARLY TEST COMMENTS AND SUGGESTIONS
Need more contrast
Improve hierarchy
Concept are a bit confusing
Too much information, screen is crowded
CHANGES
Add on-board process
Adjust text hierarchy
Add color palettes
Change element layout
Improve grid layout system
Simplify the design




HI-FI PAPER PROTOTYPE






TEST TWO RESULT

EARLY TEST COMMENTS AND SUGGESTIONS
Color give off a off feeling emotion for the app
Push contrast farther
Colors are too over powering
CHANGES
Add confirmation screen
Adjust text hierarchy
Change color palettes
Change element layout
Improve grid layout system
Simplify the design
Move to digital prototyping




HI-FI PROTOTYPE V2









TEST THREE RESULT

CHANGES
Added a confirmation alert after connecting with a social network
Give contacts a generic name for less confusion during test
Reduce color intensity
Use android design guide for a unify feel
Restyle the overall design
New color palettes

To see the full case study, download the pdf file.


DOWNLOAD

FINAL


PROTOTYPE