SMART WATCH APP PROPOSAL


Painless Parking

CREATIVE BRIEF


SMART WATCH PARKING APP PROPOSAL: PAINLESS PARKING

CLIENT
City of Boston
Boston is Massachusetts’ capital and largest city. Founded in 1630, it’s one of the oldest cities in the U.S. Today, Boston has one of the busiest “downtown” street, in America.
THE PROBLEM
Today, the busy city street is already stressful enough for drivers, but adding on the factor of having to find a parking spot in the downtown area can be very difficult and frustrating.
TARGET AUDIENCE
The primary target audience would be your every day city commuter, occasional city driver, and city tourist.
PROJECT CONCEPT
The core user value of this project is to help the user locate a nearby available parking spot, allow the user to make a payment with the use of the integrated mobile payment, and to track the location of your parked car.
SOLUTION
Develop a smart watch application that can locate for the user a nearby available parking spot, allow them to pay with a mobile payment seamlessly, and navigate them back to their car in a smooth user friendly manner.
USER VALUE
Free up user time
Seamless payment system
Increase city traffic flow
Increase city value
Increase tourist driving experience
ASSUMPTIONS AND RESEARCH
Research are done by looking at characteristic of what make a good and bad parking apps. Transit the benefit of a mobile parking app into user smart watch device.
COLLATERAL
Apple smart watch application

CASE STUDY


FEATURES

LOCATING NEARBY AVAILABLE PARKING SPOT
Find nearby available parking spots, and present them to user in a list format, sorting from nearest to farthest.
TURN-BY-TURN NAVIGATION INTEGRATION
An integrated turn by turn navigation system powered by Google Map or Apple Map service; helping user navigate the city street to the available parking spot or the location of user parked car.
PAYMENT SYSTEM
User can use an NFC supported payment system to pay the parking meter. Apple Pay and Android Pay support is also integrated into the app.
TRACK PARKED CAR
Place a marker on user parked car to keep track of its location. User can use the turn by turn navigation system to navigate user back to their parked car.
TRACK PARKING SESSION HISTORY
Parking session are recorded automatically for user to view in the park history section of the app.
MANAGING USER ACCOUNT SETTINGS
User can manage their account through the setting section of the app. User can edit their payment information, billing address, and vehicle information.
METER CLOCK TRACKING
A build in timer to keep track of the meter clock, alerting user when the meter clock is running out to prevent a ticket fee.
NOTIFICATION FEED
User can view their meter clock through the notification feed, user also have an option to extend their parking session and make payment through the notification feed.



FLOW CHART






PERSONA






SURVEY

SURVEY




WIRE-FRAME






LO-FI PROTOTYPE





HI-FI PROTOTYPE







USABILITY TESTING RESULT


CHANGES
Added breadcrumbs to guide user
Improve text hierarchy
Update button design
Design layout update
New color palettes


To see the full case study, download the pdf file.


DOWNLOAD

FINAL


PROTOTYPE