INTERACTIVE INFOGRAPHIC


Starting With The First Coin: Bitcoin

CREATIVE BRIEF


BITCOIN INTERACTIVE INFOGRAPHIC: STARTING WITH THE FIRST COIN

CLIENT
WIRED
Wired is a monthly magazine published in print and online. Wired mainly focus on subjects relating to emerging technologies and how it can affect culture, economy, and politics.
PROJECT CONCEPT
An interactive timeline that mark the important dates and achievements of Bitcoin through out human history. The Interactive infographic will also spotlight the key features of Bitcoin as well as a quick explanation of each feature.
TARGET AUDIENCE
Netizen
Cryptocurrency Benefactor
Cryptocurrency Investor
Cryptocurrency Activist
SOLUTION
Develop and design a unique, intriguing, and educational interactive infographic depicting the history of Bitcoin. Represent how important Bitcoin is by showcasing real world implementation of Bitcoin. Use typography, color, and strong design elements to get the audience engaging and sharing their new learnt knowledge.
COLLATERAL
Interactive Infographic

CASE STUDY


PROJECT TIMELINE






CONCEPT SKETCH






STAGE LAYOUT






TIME-LINE PLANNING






TIME-LINE DESIGN






BUTTON FRAMES TRACKING






INFO-CARD LAYOUT






INFO-CARD DESIGN






ASSESSMENT GUIDELINE

DETERMIND THE SUCCESS
FOR WIRED
FOR INFOGRAPHIC
IDENTIFY EACH OF THE ELEMENTS YOU PLAN ON HAVING
WHAT DETERMINES THE EFFECTIVENESS





PROJECT PROGRESS PRESENTATION FEEDBACK

The feedbacks were mostly overall positive from the audience. Some of the feedback from the presentation were to end the chapter with a future question for the viewer. Add a mini map that indicate the location we are currently at on a larger scale. There were also some comments about the “info-card” being hard to read due to the small font size. Usability optimization for all media size should be put into consideration. The last suggestions from the panel was to improve the hierarchy of the overall design layout.





MINI-MAP IMPLEMENTATION


MINI-MAP TIMELINE TRACKING




MARKETING PROPOSAL

A short (est. 30sec) Facebook video clips that showcase a quick teaser of the project content. The video clip is expected to act like an advertisement campaign that would reach it appropriate target audience through a network of Facebook user sharing the video clips with their friends and family and their friends and family sharing it with theirs friend and family.

The video clips would showcase a teaser of what the content would entail. The video clips would also contain links to the full content as a call to action for when it reaches an appropriate target audience that show some interest in the subject and wishes to continue on forward.


To see the full case study, download the pdf file.


DOWNLOAD

ALPHA VERSION


PLAY

PLANS FOR MOVING FORWARD