ReFED

CREATIVE BRIEF

WASTED FOOD AND WHY IT MATTERS INFOGRAPHIC

CLIENT

ReFED is a multi-stakeholder nonprofit, powered by an influential network of the nation’s leading business, nonprofit foundation, and government leaders committed to reducing U.S. food waste.

THE PROBLEM

Take information from ReFED website and turn it into an engaging and educational Infographic. Tell the story of food that is wasted, who is wasting food, why it matters, and what can be done.

TARGET AUDIENCE

Middle age adult
Young environmentalist

PERSPECTIVE OF THE CLIENT

Get the viewer engaging in on the issue
Spread awareness of the issue
Gain new interest from the viewers

PLAN AND STRATEGIES

Develop intriguing and innovating icons, graph, and chart
Layout the content in a stylized and organized manner
Present the content in an appealing and aesthetic method

SOLUTION

Develop and design a unique, intriguing, and educational Infographic on wasted food and how it can affect the viewer using the information presented on ReFED.com. The infographic will be using appealing well designed graphs and charts as the main focal point; backed up by strong typography, clear and visual appealing icons, balance layout, and strong color palettes.

COLLATERAL

Infographic 11 x 17 inches